Investor Education
Term Glossary
Plain-English definitions for every financial metric - so you can read any stock's fundamentals with confidence.
All 24 terms
P/E Ratio
P/EHow much investors pay per $1 of earnings
Compare P/E to peers in the same industry - a 'high' or 'low' P/E only makes sense in context.
Forward P/E
Fwd P/EP/E based on next year's expected earnings
A rapidly falling Forward P/E (price stays flat, earnings estimates rise) is often a bullish sign.
PEG Ratio
P/E ratio adjusted for growth - a fairer comparison
PEG is most useful for comparing growth stocks - it levels the playing field between slow and fast growers.
Price / Book
P/BWhat you pay vs. what the company owns on paper
P/B is less useful for tech and services companies whose main assets are intangible (software, talent, brand).
Price / Sales
P/SValuation relative to revenue - useful when profits are thin
P/S ignores profitability - a company with great revenue but terrible margins can still be a bad investment.
Market Cap
The total dollar value the market puts on a company
Market cap tells you size, not value. A $1T company can still be a bargain - or a $1B company can be wildly overvalued.
EPS (TTM)
EPSProfit per share - the foundation of valuation
Trending EPS matters more than a single number - look for consistent year-over-year growth.
ROE
How efficiently a company uses shareholders' money to earn profits
Be cautious of very high ROE driven by heavy debt (leverage artificially inflates it). Check debt levels alongside ROE.
Profit Margin
How many cents of profit per dollar of revenue
Compare profit margins within the same industry - a 5% margin is great for a retailer but terrible for a software company.
Free Cash Flow
FCFReal cash left over after running and maintaining the business
"Cash is king" - FCF is what pays dividends and buybacks. Earnings can be an illusion; FCF is real.
Debt / Equity
D/EHow much debt the company carries vs. shareholder value
Context matters: utilities and banks naturally carry high D/E, while tech companies typically run low.
Beta
How volatile a stock is compared to the overall market
Beta is a tool for risk management, not stock picking. Low-Beta stocks aren't automatically better investments.
Short % of Float
How many investors are betting the stock will fall
High short interest isn't automatically bearish - a strong earnings surprise can trigger a short squeeze and rocket the price.
Institutional Ownership
How much of the stock is held by major investment firms
Rising institutional ownership over time can signal growing conviction. Watch SEC 13F filings for institutional moves.
52-Week Range
The stock's highest and lowest price over the past year
The 52W range provides context, not a buy/sell signal by itself. Always pair with fundamentals.
Revenue Growth
How fast the company's sales are expanding year-over-year
Decelerating revenue growth (e.g., from 50% to 25% to 10%) is often a warning sign even if growth is still positive.
Earnings Growth
How fast profits are growing year-over-year
Long-run stock prices tend to track earnings growth. A company that grows EPS at 15%/yr will likely see its stock appreciate similarly over time.
Dividend Yield
Annual cash payout as a percentage of the stock price
A high, sustainable dividend yield with a growing payout history is a hallmark of quality income investments.
Bull Market
A sustained period of rising stock prices and investor optimism
"The trend is your friend." In a bull market, broadly diversified stock exposure tends to outperform most active strategies.
Bear Market
A sustained decline of 20%+ in stock prices from recent highs
Every bear market in U.S. history has been followed by a bull market that reached new all-time highs. Long-term investors stay the course.
Sector
A broad industry classification grouping similar companies
Diversifying across sectors reduces the risk that one industry's downturn wipes out your portfolio.
SWOT Analysis
A structured framework to evaluate a company's position
SWOT is a starting point, not a verdict. Use it to frame questions: Is management capitalizing on opportunities? Are the threats existential or manageable?
Dollar-Cost Averaging
DCAInvesting fixed amounts regularly - regardless of price
DCA removes the pressure of timing the market. It's the strategy most financial advisors recommend for long-term investors building wealth.
Diversification
Spreading investments to reduce the impact of any single failure
As the saying goes: don't put all your eggs in one basket. True diversification means assets that genuinely behave differently - not 20 tech stocks.