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Investor Education

Term Glossary

Plain-English definitions for every financial metric - so you can read any stock's fundamentals with confidence.

All 24 terms

Valuation

P/E Ratio

P/E

How much investors pay per $1 of earnings

Current Stock Price ÷ Earnings Per Share (EPS, trailing 12 months)

Compare P/E to peers in the same industry - a 'high' or 'low' P/E only makes sense in context.

Valuation

Forward P/E

Fwd P/E

P/E based on next year's expected earnings

Current Stock Price ÷ Estimated EPS (next 12 months)

A rapidly falling Forward P/E (price stays flat, earnings estimates rise) is often a bullish sign.

Valuation

PEG Ratio

P/E ratio adjusted for growth - a fairer comparison

P/E Ratio ÷ Earnings Growth Rate (%)

PEG is most useful for comparing growth stocks - it levels the playing field between slow and fast growers.

Valuation

Price / Book

P/B

What you pay vs. what the company owns on paper

Stock Price ÷ Book Value Per Share

P/B is less useful for tech and services companies whose main assets are intangible (software, talent, brand).

Valuation

Price / Sales

P/S

Valuation relative to revenue - useful when profits are thin

Market Cap ÷ Total Revenue (trailing 12 months)

P/S ignores profitability - a company with great revenue but terrible margins can still be a bad investment.

Valuation

Market Cap

The total dollar value the market puts on a company

Share Price × Total Shares Outstanding

Market cap tells you size, not value. A $1T company can still be a bargain - or a $1B company can be wildly overvalued.

Profitability

EPS (TTM)

EPS

Profit per share - the foundation of valuation

Net Income ÷ Diluted Shares Outstanding

Trending EPS matters more than a single number - look for consistent year-over-year growth.

Profitability

ROE

How efficiently a company uses shareholders' money to earn profits

Net Income ÷ Average Shareholders' Equity × 100

Be cautious of very high ROE driven by heavy debt (leverage artificially inflates it). Check debt levels alongside ROE.

Profitability

Profit Margin

How many cents of profit per dollar of revenue

Net Income ÷ Total Revenue × 100

Compare profit margins within the same industry - a 5% margin is great for a retailer but terrible for a software company.

Profitability

Free Cash Flow

FCF

Real cash left over after running and maintaining the business

Operating Cash Flow − Capital Expenditures

"Cash is king" - FCF is what pays dividends and buybacks. Earnings can be an illusion; FCF is real.

Profitability

Debt / Equity

D/E

How much debt the company carries vs. shareholder value

Total Debt ÷ Total Shareholders' Equity

Context matters: utilities and banks naturally carry high D/E, while tech companies typically run low.

Risk & Ownership

Beta

How volatile a stock is compared to the overall market

Calculated from regression of stock returns vs. market returns

Beta is a tool for risk management, not stock picking. Low-Beta stocks aren't automatically better investments.

Risk & Ownership

Short % of Float

How many investors are betting the stock will fall

Shares Sold Short ÷ Float (tradeable shares) × 100

High short interest isn't automatically bearish - a strong earnings surprise can trigger a short squeeze and rocket the price.

Risk & Ownership

Institutional Ownership

How much of the stock is held by major investment firms

Shares held by institutions ÷ Total shares outstanding × 100

Rising institutional ownership over time can signal growing conviction. Watch SEC 13F filings for institutional moves.

Risk & Ownership

52-Week Range

The stock's highest and lowest price over the past year

52W Low - 52W High (no calculation needed - this is market data)

The 52W range provides context, not a buy/sell signal by itself. Always pair with fundamentals.

Growth

Revenue Growth

How fast the company's sales are expanding year-over-year

(Current Revenue − Prior Year Revenue) ÷ Prior Year Revenue × 100

Decelerating revenue growth (e.g., from 50% to 25% to 10%) is often a warning sign even if growth is still positive.

Growth

Earnings Growth

How fast profits are growing year-over-year

(Current EPS − Prior Year EPS) ÷ |Prior Year EPS| × 100

Long-run stock prices tend to track earnings growth. A company that grows EPS at 15%/yr will likely see its stock appreciate similarly over time.

Income

Dividend Yield

Annual cash payout as a percentage of the stock price

Annual Dividends Per Share ÷ Stock Price × 100

A high, sustainable dividend yield with a growing payout history is a hallmark of quality income investments.

Market Concepts

Bull Market

A sustained period of rising stock prices and investor optimism

Typically defined as 20%+ rise from a recent low over at least 2 months

"The trend is your friend." In a bull market, broadly diversified stock exposure tends to outperform most active strategies.

Market Concepts

Bear Market

A sustained decline of 20%+ in stock prices from recent highs

A decline of ≥ 20% from the most recent high, sustained over at least 2 months

Every bear market in U.S. history has been followed by a bull market that reached new all-time highs. Long-term investors stay the course.

Market Concepts

Sector

A broad industry classification grouping similar companies

Diversifying across sectors reduces the risk that one industry's downturn wipes out your portfolio.

Market Concepts

SWOT Analysis

A structured framework to evaluate a company's position

SWOT is a starting point, not a verdict. Use it to frame questions: Is management capitalizing on opportunities? Are the threats existential or manageable?

Market Concepts

Dollar-Cost Averaging

DCA

Investing fixed amounts regularly - regardless of price

Fixed $ invested ÷ Share price at each interval = shares purchased

DCA removes the pressure of timing the market. It's the strategy most financial advisors recommend for long-term investors building wealth.

Market Concepts

Diversification

Spreading investments to reduce the impact of any single failure

As the saying goes: don't put all your eggs in one basket. True diversification means assets that genuinely behave differently - not 20 tech stocks.

BullBrief is educational research software only. It is not investment advice, a recommendation, a broker-dealer, or a registered investment adviser.